Download the dataset below to solve this case study on Instagram Reach Analysis.
Instagram Reach Analysis: Case Study
Instagram generates a lot of data every day. When content creators post on Instagram, they do look at their engagement and reach to find the category of posts they should post more. Here’s the Instagram Data we collected from the account of the founder of Statso. Below are all the features in the data:
- Impressions: Number of impressions in a post (Reach)
- From Home: Reach from home
- From Hashtags: Reach from Hashtags
- From Explore: Reach from Explore
- From Other: Reach from other sources
- Saves: Number of saves
- Comments: Number of comments
- Shares: Number of shares
- Likes: Number of Likes
- Profile Visits: Numer of profile visits from the post
- Follows: Number of Follows from the post
- Caption: Caption of the post
- Hashtags: Hashtags used in the post
You are required to analyze and predict the reach of this Instagram account to find out how Instagram works.
References to Solve this Data Science Case Study
Here are some valuable references to solve this case study: